![]() Not only did JCPenney discover three new models to be featured with me in their fall campaign, but also Wilhelmina ended up signing 10 new big & tall models for their Titans Division. The search was really successful and in just one month 15,000 big, sexy guys either submitted their pictures online or came out to our live casting calls. JCPenney and I decided to take this issue head on and partnered with Wilhelmina to give big & tall guys the recognition they deserve, and that’s how Shaquille O’Neal’s Big & Tall Model Search was born. The model industry has changed when it comes to real women, but not so much for men. ![]() ![]() I couldn’t believe there was such a shortage of guys to model my collection. Shaquille O’Neal: When I launched my Shaquille O’Neal XLG collection with JCPenney, it was a challenge to find big & tall guys for the campaign. Wilhelmina Models had to hit the streets to help us find a few good men that fit the bill. Why did you spearhead this search with JCPenney? Joseph DeAcetis: Talk to Forbes about Shaquille O’Neal’s Big & Tall Model Search presented by JCPenney and Wilhelmina. during the reveal event for Shaquille O’Neal’s Big & Tall Model Search presented by JCPenney and Wilhelmina at STK Downtown Monday Aug. (from left) Model Search winners Ricardo Vichot, Jordan Alexander Cochran and Chukwukere Ekeh pose. In just one month, the model search received over 15,000 entries , resulting in 10 men being awarded contractswith Wilhelmina’s Big & Tall “Titans” division, as well as the opportunity to model alongside Shaq in the Fall JCPenney Big & Tall campaign featuring O’Neal’s namesake collection along with JCPenney’s popular Big & Tall private brand, The Foundry Big & Tall Supply Co. This issue directly impacted Shaq when he launched his tailored clothing line, Shaquille O’Neal XLG, exclusively at JCPenney in 2018, and was challenged to find big and tall men to model the collection, forcing Wilhelmina to literally hit the streets to find guys that fit the bill. menswear business (Source: The NPD Group). ![]() In March, JCPenney, in partnership with its Big & Tall Style Ambassador, Shaquille O’Neal and model agency Wilhelmina Models, launched its first-ever big and tall model search, “ Shaquille O’Neal’s Big & Tall Model Search presented by JCPenney.” This nationwide search addressed a growing need in the fashion industry for big and tall models as a third of American men today identify as either big, tall or big and tall, representing 10% of the U.S. ![]()
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